WEMW 2025
OFFICIAL IMAGE
While blowing out its 15th anniversary candles, WEMW made a single wish: to explore innovation in all its forms over the next three editions, delving into uncharted opportunities ahead and investigating the implications of new technologies.
This year, our journey will focus on the the exploration of the concept of augmented creativity, based on the belief that the encounter between opposing yet complementary elements, such as present and future, tradition and innovation, human and artificial, can be one of the keys to push creativity beyond the boundaries of our imagination.
While navigating this complex landscape, we felt it was essential to reimagine aspects of our own identity as well. We were looking for a visual image that fully embodied the theme of this current edition and found it in the work of the emerging Ukrainian artist Polina Kostanda, also known as Polly in Wonderland.
This artwork from her recent Paper Boat series, showing a girl and her paper boat sailing across a sea of dreams and new possibilities, perfectly captures our navigation through the boundaries of imagination and condenses the world we have imagined for the 2025 edition of WEMW.
The WEMW 2025 theme in Polina’s own words “Imagination is our greatest ally, both in the realm of creativity and in everyday life. However, there is a significant challenge: imagination is often confined within the boundaries of our world and ‘refuses’ to step beyond its limits. What does it mean to Reimagine Imagination? It means allowing it to go further, to step beyond the familiar world and its understanding. This doesn’t necessarily require creating entire fantasy worlds. Sometimes, a single small detail is enough to transform reality completely. Reimagining Imagination is about allowing yourself to think that the world is much larger than it seems and embodying this realization in your fantasies or creative work”.
About Polly in Wonderland
Polina Kostanda is a Ukrainian AI artist & poetess.
Her creative path began in youth. She wrote poetry, directed and acted in theatre, while also working in other creative fields such as advertising & copywriting. With the advent of AI as an artistic tool, she has focused on creating images that provoke thought and awaken the mind.
The main goal of creativity is to take the viewer beyond the boundaries of habitual thinking and perception of the world.
Find more about her work here