About the vision behind the trailer, Andrea said “We all fell in love with cinema because it seemed capable of concretely realizing the wildest ideas of our imagination. Yet, especially in recent years, it has become clear how cinema’s subordination to the economic system imposes limits – often unbearable – on the ideas directors can bring to production, stifling and mutilating imagination itself. It is no coincidence that artificial intelligence has arrived precisely at this moment, with the promise – insidious, thorny, fraught with contradictions and consequences – of liberating images from reality and, in doing so, from their structural and production constraints. Suddenly, it seems possible once again to imagine boundless worlds, bring them to life, and make them dance in the theater of our imagination, just as we did when we were children! Among the many topics to address in this new era of images, this is undoubtedly a positive light, urging us to reimagine and become creators of worlds once more, rather than mere narrators of individual stories – as dictated by the epidemic of autofiction. It can also prompt us to deal with numerous other issues, both regulatory and social, that still remain unresolved, to confront them now, before it is too late.”

A.I. not only touched upon the images of the trailer, but it also engaged in a dialogue with the notes and score by composer Alan Malusà Magno. Asked about the process Alan commented:

“The composition emerged right from the start, with score and ideas both clear in my mind, keeping the focus on a distinct classical imaginary based on the director’s “desiderata” for his compelling  video.
The preliminary research conducted to shape the project sparked from a dialogue with A.I., which allowed me to quickly connect a vast landscape of influences and references, implementing pieces of information that I could have otherwise left overlooked or unexplored.
Both my orchestration choices, led by the animated figures, and the underlying narrative construction also benefited from this new technology. As a matter of fact, the transition from written form to a demo replicating the sound of real musicians – which once required hours of work –  has now become almost immediate. The adoption of A.I. significantly minimizes the need for human intervention throughout different stages of composing, allowing me to focus on the creative process as I had an ensemble at my disposal, ready to read their parts, even the most “surreal” ones. New paths are now opening to a more instant and fluid creativity, within reality’s irreplaceable beauty”.

This trailer fully embodies the WEMW 2025 vision, working as a perfect companion to our official image and new visual identity.