First Cut+ is a program launched in 2020 for boosting the promotion & audience engagement strategies of feature films that previously took part in a First Cut Lab workshop.

First Cut+ works in close cooperation with When East Meets West and each year selectes and promotes 8 different films.
Participating projects benefit from lectures and individual mentoring consultations on promotion, marketing, PR & press, festivals, and sales strategy from various film industry consultants. This is followed by a works-in-progress organised under the ‘First Cut+’ label, open to selected decision makers (sales agents & distributors, festivals’ programmers, etc).

More detailed info about the session of First Cut+ soon!